5 years, 30 summer schools, 850 participants from 70 countries - the "Pécs Summer School" program of the International Centre at the University of Pécs recently won the Marketing Diamond Award at the 2021 Marketing Diamond Awards competition, which was organized by the Hungarian Marketing Association. The award was given in recognition of the high level of brand building implemented by the Pécs Summer School programme. The award was received by dr. Gyöngyi Pozsgai, head of the Study Abroad and Summer University Office of the International Centre, on 3rd March in Budapest.
The aim of the Marketing Diamond Awards is to promote professional and effective marketing solutions and to assist marketers in achieving the highest quality in their marketing initiatives.
The Marketing Diamond Award is a trademark of recognition for professional excellence in marketing.
The evaluation of the applicants was carried out by a professional jury of renowned experts in the field of marketing in Hungary, including scientists, educators and practitioners who recognised the professionalism, efficiency and effectiveness of the branding activities carried out by the Pécs Summer School programme.
The Summer School of Pécs program was established by the International Centre in 2016 to implement "Summer Trimesters" and increase the number of international summer schools in line with the objectives of the internationalisation programme at the University of Pécs.
The academic programmes are provided by the university's faculties, while the International Centre is responsible for the overall organisation of the summer programmes.
The objective has been fully achieved and data shows there is a growing demand for the Pécs Summer School program from students. Over the past years, a growing number of faculties have become involved in the educational programme (i.e. Faculty of Humanities and Social Sciences, Faculty of Music and Visual Arts, Faculty of Cultural Studies, Education and Regional Development, Faculty of Law, Faculty of Engineering and Information Technology). The increasing number of summer schools has made the University of Pécs a market leader among Hungarian higher education institutions in this field.
The Marketing Diamond Award, as a trademark for professionalism and excellence in marketing, is an important recognition of the internationalization activities of the University of Pécs.
