The "Pass it Back, Brother!" campaign for the collection of used mobile phones is running for the fourth year, jointly organized by the Jane Goodall Institute, KÖVET Association, the Foundation for Africa, and the Association for the Protection of Human Rights, and the University of Pécs has joined the initiative 2 years ago by taking into the Partners of the Baranya Virtual Powerplant Program
The campaign has become increasingly popular, with participants collecting a total of 2.5 tonnes of mobile phones at more than 640 locations since 2018.
The aim of partner organizations with the campaign is to take in as many data-free, non-usable mobile devices, GPS or tablets, and their chargers as possible, thus promoting the circular economy and helping to save the habitat of the Congolese primates and the lives of local communities. Under the principles of the circular economy, the metals extracted from the recovered phones during processing are recycled.
The Pass it back, Brother 2021 autumn campaign was launched in Pécs with 12 collection points, with the involvement of the Baranya Virtual Power Plant Program (BAVPP) Partners, and extended to the Tolna County Chamber of Commerce and Industry, the Somogy County Chamber of Commerce and Industry and the Hungarian Innovation and Efficiency NGO Partners.
School round
Following the success of the 2021 spring round of the campaign, the autumn round has gone through a regional extension.
The collection campaign continued to be advertised in the BAVPP Partner schools (3 UP affiliated schools, Leőwey Klára High School in Pécs, Szent Mór School Centre of the Diocese of Pécs), which were joined by schools in Baranya, Tolna and Somogy counties, and Green Kindergartens in Pécs.
The region-wide collection campaign resulted in an outstanding amount of used equipment. In total: 2486 items and 290.5 kg!
"Every little action counts. Every single person, every single day, every single minute, can make the world a better place" - Dr. Jane Goodall
